With online call tracking software, you can easily track online calls made to you. Whether these calls are from offline or online sources, with tracking software for calls you can track the marketing campaigns that drive users for contacting a business.
After getting phone calls, you can also record the calls for obtaining all valuable information. As a lot of online call tracking software offers you to have audio recordings and source the calls so you’re exactly familiar with who is calling you. With this information, you get an insight into how the leads are able to find and contact businesses.
Call tracking is available from different sources such as:
- Pay-per-Click (PPC) advertisements
- Billboards
- Local Listings
- Your Website
- Radio Spots
- Social Media Advertisements
Regardless of whether you’re conducting any campaign or not, a unique number is attachable for each campaign for seeing the advertisements-driven customers for your business.
Some Essential Features of Online Call Tracking Software
While you’re considering call tracking meant for small businesses, it would be vital to known about all vital features available with such services. You need to search for four basic features in call tracking software programs.
Multi-Channel Attribution
Lots of online call tracking software applications have multi-channel attribution. The feature is a vital component for understanding the audience and the journey of contacting the business.
With multi-channel attribution you see all touchpoints leading to anyone calling your business. You’ll be able to notice the pages visited by people and what they’ve interacted with you on the site and can also see the last action before calling the business.
The feature is vital for helping in better understanding of your audience. This helps in determining whether there are certain reasons for people calling business, such as information through the page with question about the services and products.
Inserting Dynamic Phone Number
The dynamic phone number insertion helps to swap numbers out from the phone numbers list. The feature lets you get different numbers for different campaigns. With dynamic number insertion, you enable and correlate the incoming calls through certain campaigns or ads.
Integration Capabilities
The best online call tracking software seamlessly integrates with other marketing campaign programs. For example, you can simply incorporate online call tracking applications with programs such as Google Analytics and Google Ads.
The call tracking software seamlessly works with various other programs for helping you in understanding total scope of the campaigns. This helps in better understanding about the certain marketing methods for comparing with others about placing calls.
Call Recording
Perhaps this is the most vital feature of any online call tracking software. With call recording, you’ll be able to analyze and know why people are contacting your business. This offers a valuable insight into the audience’s combination and thought process with the multi-channel attribution. This is ideal for understanding the reasoning of the user for contacting the business.
Let’s suppose, you’re managing a cleaning business. Now, you’ll notice that lots of people browsed the cleaning packages page for the cleaning services before they called your business. After listening to call recordings, you’ll know that people wanted to know about all the services and their costs.
All these features along with others offer a great opportunity for evaluating the customer service team for knowing whether you require improvement in strategies or the best practices or not. The best online advanced call tracking software should have great recording features.
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